Traceable activity
Keep every statement connected to a source record.
Connected client reporting
Turn activity into a story clients can follow.
Reporting Analyst organizes leads, conversations, campaign work, approvals, and recorded outcomes into a reviewable client update without inventing missing results.
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Clear narrative
Explain what happened and what needs attention.
Review before sharing
Give the account owner control of the final update.
Connected capabilities
Build client updates from evidence, not presentation filler.
A useful report connects the work, the outcome, the gap, and the next decision without making missing data look complete.
Source-linked activity
Trace every update back to the underlying work.
Keep calls, leads, campaigns, approvals, and appointments attached to the client record used to prepare the summary.
- Preserve source records
- Keep client and date range explicit
- Show missing inputs instead of filling them in
Narrative summary
Explain what changed in plain language.
Prepare a concise account narrative that separates completed work, observed outcomes, open questions, and recommended next steps.
- Separate activity from outcome
- Call out incomplete information
- Keep recommendations reviewable
Client-ready review
Let the account owner decide what gets shared.
Give the responsible person a clear review step before a report enters the client portal or is sent through another channel.
- Show the report owner
- Keep edits and approval visible
- Share only through connected, permitted channels
See the connected workflow
From connected records to a client-ready update.
The workflow is designed to make missing data visible and preserve human review before any client communication.
- 01
Choose the scope
Select the client, reporting period, and connected sources.
- 02
Organize the evidence
Group activity, outcomes, open items, and missing information.
- 03
Prepare the narrative
Draft a clear account update with source context attached.
- 04
Review and share
The owner edits, approves, and selects the connected delivery path.
Built around real team ownership
For teams that want client reporting to be clear and defensible.
Account managers
Prepare updates without rebuilding the month from scattered tools.
Agency leaders
Keep the source and ownership behind client reporting visible.
Client success teams
Share progress, open questions, and next actions in a consistent format.
Frequently asked questions
Know what the experience requires before you plan around it.
These answers separate the frontend experience from the phone, messaging, calendar, data, and publishing connections it may require.
Does Reporting Analyst create metrics that are not in the connected data?
No. Missing information should remain visibly unavailable rather than being replaced with a plausible number or status.
Can it combine data from different tools?
The reporting view can use sources that have been implemented, authorized, and tested for the account. Unsupported tools should not appear as connected.
Can a person edit the report?
Yes. Human review is central to the workflow, and the account owner can revise the narrative before it is shared.
Can clients view reports in a portal?
Separate client-portal access is planned. Agency members can create and review client summaries inside Marrova today.
Build the connected workflow
Make every client update easier to explain and verify.
Walk through the records and decisions your team needs in a useful monthly review.