Discover demand
Organize prospects, service areas, sources, and market opportunities.
See the connected workflowConnected customer acquisition
Turn every inquiry into a clear, owned next step.
Organize live lead records, email follow-up, tasks, pipeline activity, and reporting, with caller intake and campaign planning clearly marked as Preview.
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Acquisition overviewLast 30 days
72Connected signals
Demand discovered 18 Inquiries captured 11 Next steps prepared 6
What is connected customer acquisition?
A single journey from first signal to a visible customer outcome.
Customer acquisition breaks when discovery, capture, communication, and next actions live in different places. Marrova keeps every lead attached to the same client, contact, conversation, owner, and next step.
- Capture every inquiry
- Preserve the full conversation
- Trace the outcome back to the source
Connected capabilities
The four pillars of modern customer acquisition
Help each client get discovered, capture demand, move conversations forward, and prove what happened.
Capture and qualify leads
Create a connected lead record with source, consent, status, value, and owner.
See the connected workflowPrepare the next step
Qualify the need, draft follow-up, and create an owned task.
See the connected workflowMeasure the outcome
Connect source, conversation, pipeline activity, and reporting.
See the connected workflowCall capture
Preview caller intake before a phone provider is connected.
See the connected workflowCoordinate campaigns
Prepare campaign content and approval work in the client record.
See the connected workflowWhy connected work matters
What better agency operations should deliver
Clear product outcomes grounded in the work Marrova records and keeps visible.
Less lead leakage
Keep every inquiry attached to an owner, status, and next action.
Faster useful response
Prepare replies with the client's service, offer, and conversation context.
Clear source-to-outcome view
Show which activity created conversations and owned next steps.
See how it works
From first signal to an owned next step
One connected acquisition workflow keeps the story intact even when the lead moves across channels and people.
Demand discovered
A prospect, campaign response, search, or referral creates an opportunity.
Inquiry recorded
A contact is added or imported with source, consent, and client context.
Need qualified
Service, location, timing, and fit are recorded clearly.
Follow-up prepared
The next useful message is ready for review or assignment.
Next step assigned
A task, owner, and due date are attached to the same record.
Result reported
The client can see the path from source to conversation and outcome.
Built for the work
Customer acquisition for every client go-to-market model
Local-service agencies
Connect leads, recorded conversations, tasks, and reporting across client accounts.
View plansMulti-location brands
Keep location-level inquiries separate with a shared organization view.
View plansGrowth consultants
Turn acquisition recommendations into a visible, repeatable workflow.
View plansFrequently asked questions
Clear answers before you choose your workflow.
See how Marrova fits your agency, clients, team, and current software stack.
Does Marrova generate leads automatically?
Lead Scout organizes prospect opportunities and Marrova coordinates lead work. It does not promise a fixed volume of leads.
Which lead channels are live?
Lead records, email follow-up, and recorded conversations are live. Website-form capture, phone, and SMS provider connections are planned or in preview and are labeled that way.
Can each client have different qualification rules?
Yes. Client-specific services, locations, offers, owners, and approval rules stay inside each workspace.
How does acquisition reporting work?
Reporting connects sources, conversations, next actions, spend, and recorded outcomes instead of counting disconnected activity.
Start with Marrova
Turn more client inquiries into organized next steps.
Create your workspace and connect acquisition from the first signal through follow-up and reporting.